People usually discover new music in their young age as they are forming their own personal identity with their peer group. The size of the music discovery population has changed dramatically across Europe in the last 30 years. We placed the data in the Demo Music Observatory.
Understanding how concerts, festival audiences and recordings are crossing borders
Which are the European countries that can successfully export songs on a streaming platform? What are the differences in cross-border hits from the UK, France, Germany, the Netherlands and Sweden?