Changing Musician Career Paths
In the 20th century the first career step was to get on stage and create a credible live performance. After several years on the stage musician’s got a recording contract, and usually even later they registered their first composition. The recording stream was the most important revenue source. The making of a record was expensive and offered considerable royalties or advances.
In the 21st century the live music stream is far more important than the recordings. Creating recordings is much cheaper and stage performances are expensive. Musicians usually create their music, also register it as a music work and offer it to the public on an online portfolio of mp3 downloads, YouTube and music streams. Often they are booked for their first live performance after publishing a recording.
What does it mean for the musician and the manager? First and foremost that traditional career development strategies do not work anymore. A convincing stage performance is mandatory with a good touring strategy. Recordings are often not profitable, but equally important in building the audience. Making the recording stream a revenue stream instead of the cost stream requires a very good understanding of the costs and benefits of the different digital channels. CEEMID also contains market information on these issues.
Career information in CEEMID
Milestones of the musician’s career
Level of professionalization, secondary career paths
Income level and basic live standards information
Production and concert volumes
Revenue breakup in all the three major income streams, i.e. publishing, recording and live.
The data is available for Croatia, Hungary and Slovakia. Breakup by genre, gender, birth year, age cohort, capital / countryside is also possible. Similar surveys are being conducted in the film production industry.
- Eurpoean Comparison: How Many People Ever Pay For Music, Film or Software
- Our Approach To A European Music Observatory
- CCS Ecosystems: Evidence-Driven CCI Policy & The Central & Eastern European Music Industry Report
- Czech Music Development Program & Comparative Market Research
- An Empirical Analysis of Music Streaming Revenues and Their Distribution